HBF installed their very first transparent digital LED Display Screens at their flagship branch in Perth’s Kings Square.

This open plan layout is extremely beneficial for brand awareness. When HBF wanted to bring some Christmas cheer, similar to the MYER windows on Bourke Street, the below concept was created.

Animation is inspired by Perth & its surrounding. With a dash of all things Aussie mixed with Perth’s most iconic architecture, santa & his reindeers leads the way towards the quirky tip of the day while throwing the candy canes from the sky.

Hammerson shopping centres are much more than shops as they have so much to offer. 
To illustrate these ‘Many sides’, Isobel advertising constructed a campaign that
delightfully collided all these benefits together. My task was to make them work across
a number of medias; from mall guides to print to huge take-over hoardings.
Every element had to leverage the campaign thought and work
in the space dictated – whatever the size.

While a standard format DM pack, this moved the Lloyds brand forward leaps and bounds. Previously, icons had been used an afterthought. So I took an existing icon and gave it some much-needed love. The pie chart was originally treated in the same way,
so together they both looked simple and refined (unfortunately, the client got their way). However, icons are now considered by Lloyds to be as effective as images.
And to be used with the same care and detail. 

Fonterra group scheme membership needed an idea to promote Southern Cross health insurance directly to their shareholders – these were the no-nonsense milkers, farmers and their workers. So the pack needed to be simple and direct, and work hard in the process.
By using the perforated area (stitching area), the pack entices you to open. In fact, it’s just like taking the stitching out when you’re healed. So in a direct and powerful way, 
this promotes the thought that Southern Cross will get you on the mend faster.